.png)
Basekit Onboarding
Designing an onboarding flow for the BaseKit website builder.
Shipped
Real-Time Train Occupancy Insights for the UK Department for Transport.
Tracsis PCDS
Shipped
About
I'm Alex, a product designer with 8+ years of experience transforming complex ideas into intuitive digital products. Starting my career in IT infrastructure, I honed my technical expertise before transitioning to product design, where I've had the privilege of leading projects for organizations like the Department for Transport, the Ministry of Defence, and Transport for London.
Currently, as Lead Product Designer at Basekit. I design localized white-label website builders, e-commerce, and booking platforms used by global clients, including Mastercard, Name.com, and Aruba.it.
In my spare time, you can find me exploring theme parks worldwide or watching horror films. I am always on the lookout for inspiration and fresh ideas.
BaseKit
Lead Product Designer
April 2023 - Today I am responsible for the end-to end design of BaseKit’s white label website builder, booking & e-commerce platforms, which are in use by 60 partner companies across 40 countries. I collaborate with senior leadership to develop product roadmaps that address our customers' needs and pain points, based on my research and competitor analysis.
BaseKit
UI Designer
January 2022- April 2023 In my role as a UI designer for Basekit’s core product team, I translated product strategy into designs for new impactful products and features. I also redesigned existing products in our suite for localisation within new international markets and to meet current accessibility standards.
Tracsis plc
Product Designer
November 2019 - January 2022 During my time as a Product Designer at Tracsis plc, I was in charge of designing and implementing Tracsis's rail occupancy data platform. Once the system was delivered, it became a crucial part of the UK's rail network and received nationwide implementation after receiving support from the Department for Transport.
Tracsis plc
Software Design Consulatant
March 2018 - November 2019 I worked as an independent consultant to design products that improved internal workflows. I designed and delivered a work management system that was rolled out to field engineers nationwide and resulted in substantial cost savings.
Actavo
Design Engineer
March 2017 - March 2018 I collaborated with the Ministry of Defence to design digital products for the Royal Navy and its contractors. Projects included creating a system for inspecting and monitoring vessels using physical in put and sensors, as well as implementing a real-time electronic system for contractors to communicate ship refit information to the Royal Navy. These were subsequently deployed to the navy’s Type-23 fleet.